Avalara
Video Assessment - Manna K
Product Demo Video
I enhanced the key elements of the dashboard by adding smooth motion, scaling, and highlighting them. The video showcases the selection of the chart area and highlights each icon/interactive chart using the cursor. The cursor then moves to the highlighted recent report section. This approach enhances the user experience, making it easier for viewers to understand and learn from the video. Added the provided music and followed Avalara’s branding guidelines for font and colors.
Green Screen Messaging Video
I transformed the green screen footage by adding dynamic onscreen text callouts, using the Apertura font to emphasize key messages. The provided LUT and additional color grading brought the visuals to life, replacing the green screen with a sleek gradient background. To tie everything together, I chose a fitting music track that complements Avalara’s brand, ensuring an engaging and polished final video.